Nikhil SureshBabu

HELLO! I’M NIKHIL SURESHBABU

Welcome to My Site

Welcome and thanks for visiting my site! I invite you to take a moment and look around. To learn more about my background, experience, skills and how we could potentially work together, simply contact me.

 

ABOUT ME

A Keralite, but heart belongs to India's silicon valley, Bangalore. This city has shaped me to be who I am today.

A hardcore footballer (I am a Goalkeeper) and big supporter of Liverpool FC.

Rackets and shuttlecock too played a role in framing the person I am.

Apart from all these I want to grow in the digital marketing and the affiliate marketing industry to learn more and upgrade myself at every turn. 
I always look for an opportunity/time to learn no matter where I am.  

 

MY EXPERIENCE

Roles & Responsibilities

The following is an outline of my current and past work experience. Each role has provided an opportunity to learn, grow, and continue developing both as a person and a professional. Take a look to learn more.

HEAD OF AFFILIATE PARTNERSHIP, PITCHGROUND.COM

Mar 2020 - Present

​Key Responsibilities

  • Screening and Recruitment of affiliates to the affiliate program (Partnerground).

  • Responsible for the brand exposure of all the SaaS product launches at PitchGround.com.

  • Reaching out to new affiliates with high levels of relevant traffic, targeted mailing lists, etc, and build partnerships for running campaigns.

  • Connecting with YouTube influencers for product collaborations. 

  • Analyze affiliate performance and develop key metrics.

  • Negotiating and evaluating affiliate advertising agreements.

  • Monitor affiliate activity for potential policy/program violations.

  • Updating the affiliates on new deals/offer changes.

  • Manage/Approve sign-ups for global affiliates.

  • Customer account managing to help increase sales.

SENIOR AFFILIATE MANAGER, MEDIACLE TECHNOLOGIES

 November 2015 - Mar 2020

Key Responsibilities:

  • Responsible for brand exposure of five online casinos under three different affiliate Networks for clients from Denmark, US , Netherlands, India and UK

  • Responsible for brands KPIs, affiliate Acquisitions, Email Marketing, Conversion Optimization, Online advertising, Negotiations on CPA/CPI/Rev Share/Hybrid Deals. Execute the day-to-day operations of multiple affiliate programs, including client service, project management, etc.

  • Managing the payment account of the affiliates/network for the clients.

  • Worked closely with the Affiliate Practice Directors to maximize the effectiveness of each program, Manage Affiliate Marketing Associates on a day-to-day basis.

  • Ensuring the campaigns are executed successfully and on time, meeting deadlines. Tracking daily performance of affiliate programs to identify opportunities as well as prevent fraud and ensure compliance with each program’s terms and conditions. Initiating new campaign ideas, incentives and bonus offers for affiliates.

  • Working with graphic designers to have creative assets developed for the campaigns.

  • Working on various tracking tools, dashboards, setting up mailers, analyzing and performance reporting.

  • Managing relationships with top affiliates to maximize affiliate sales and develop VIP campaigns.

  • Secondary Responsibilities:

    1. Social Media posting for the brands managed.

    2. Review based content writing for the brands managed.

DIGITAL MARKETING ANALYST AND SOCIAL MEDIA MANAGEMENT, BLUESHRUB

Jan 2015 - Aug 2015

Key Responsibilities Included:

  • Responsible for providing detailed qualitative and quantitative analysis on campaigns and general website traffic through the use of Plumb5.

  • Responsible for adding capture forms to client webpage to convert visitors into leads through the use of Plumb5.

  • Managing Email campaigns and effectively driving brand awareness, engagement and traffic to social media pages.

  • Responsible for daily, weekly and monthly reports along with insights and analysis.

  • Making recommendations to senior managers based upon research findings.

  • Sentiment analysis of the competitors through the use of Quant5.

  • Social lookup of customers through the use of Quant5.

  • Responsible for tracking and analyzing all digital marketing and advertising activities – click through rates, conversion rates, cost per click, and cost per page likes, cost per post likes.

  • Generating content for social media and also responsible for daily updating of the social media pages.

  • Generating daily, weekly and monthly report for social media activity.

  • Generating daily, weekly and monthly report for SEO and keyword analysis.

  • Daily updating of activity tracker for the client to keep track of the work done.

  • Secondary responsibilities included :

    1. Converting PSDs to HTML format (Mailers) and HTML5 and CSS3 coding.

    2. Managing Wordpress accounts of clients.

For more information about my professional experience, please get in touch. 

 
 

MY SKILLS

As a lifelong learner, I’m constantly expanding my skill set through professional and personal experiences. Below you will find some of my key abilities, along with how these skills have led to success.

AFFILIATE MANAGER

Experienced in handling Online casino brands (ProgressPlay and Nektan), SaaS products/brands (pitchground.com), with clients from UK, US, India, Denmark

SOCIAL MEDIA MANAGER

Experienced in handling accounts from the Education and Medical industry.

Currently managing Facebook Pages - Football Stuff and The Football People 

SOCIAL MEDIA POSTS DESIGN

I can help you design your perfect social media posters, flyers, brochures, Newsletters.
 

Leave me a "Hi" for the rates and packages.

DIGITAL MARKETING

Still a lot more ways to go before I call my self a digital marketing expert, still learning and expanding my horizons here.

 

EDUCATION

My Studies

Jun 2005 - May 2009

SAMBHRAM INSTITUTE OF TECHNOLOGY, [SAIT] BANGALORE, VTU

Bachelor of Engineering, Electronics and Communication

June 2003 - June 2005

K.V COCHIN PORT TRUST, KERALA

+2 in Science with computers

June 1993 - June 2003

K.V COCHIN PORT TRUST, KERALA

SSC

 

LET’S CONNECT

Laptop Writing
 

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