Updated: Dec 4, 2020
Getting to know the Current Affiliates on the system
Understanding who the top affiliates are, identifying which affiliates have the potential to give top-quality traffic in the future. I will start with categorizing the current affiliates into Top, medium and low level traffic providers. Get to know how they work, what are their needs for promoting the brand and identify what more tweaks they can do to increase the KPI’s.
The main objective here is to listen to the affiliates and make sure their needs are fulfilled so the day to day operations remain smooth and understanding the active and in active affiliates.
Identifying the top traffic Geos/Regions
Once the affiliates are categorized, It will be easier to understand where the traffic is coming from. This can be achieved by using the legacy stats of the already existing affiliates. The next step is to make a top 10 list of Geos/Regions which will be helpful in the recruitment process. It would also help in designing creatives and content targeting the top Geos/Regions, making it easier to get the brand visibility in those regions
Identifying and Recruitment of new Affiliates
Affiliate recruitment is one of the key pillars of affiliate management. it has the potential to make or break your affiliate program.
A new affiliate not only ensures your program has some fresh new traffic but it also helps you expand your brand to more leads/customers.
The recruitment process is started by obtaining the top 20 to 30 keywords from the Geos identified in the above step, using the keywords with the help of Google.com a list of sites is created.
The next step is to identify which site are the top performers – To identify this I will analyze each site and get to know how much traffic, what is the basic trend for their traffic (is it gaining or losing traffic) in the past six months and what the top keywords they have (This will help to know the traffic quality of the site).
I usually use SEMRush or Ahrefs, but I prefer SEMRush since it’s a free tool.
This will basically let me know which site will be a perfect match for the brand, after compiling the list of affiliates I will start the process of contacting them and get them signed up.
One of the best ways to get the contact information is by using Hunter which scraps the site for emails and lists them out for you. Searching on Social media platforms like Facebook, LinkedIn will be useful in getting additional information on the affiliate.
After the affiliates sign up a welcome mail is sent briefing about the brand, deals available, the assets available for the promotions and the tracking link which help to get the brand live on the site much faster. Using Skype here is very useful since information can be exchanged much faster than emails you can use Facebook Messenger alternatively.
Prioritizing the affiliates according to the traffic volumes/leads.
It always helps if you can priorities the affiliate into categories
Based on traffic
Based on Leads
Categorizing the affiliate based on traffic will be helpful for programs that are looking for brand exposure, whereas categorizing based on leads will be a good strategy for programs that are focusing on lead conversion.
Prioritizing the affiliates will always help you in passing down the creative content and links much faster to your top affiliates.
It's always a good idea to nurture the affiliates with low traffic and help them get some traction on the affiliate business by providing them with free content (100% unique SEO friendly) and images that can help their site stand out visually and also on the Google ranks.
Identifying the best spot or pages on a site which will be a prime high visible placement for the brand.
In most cases, the page with the best incoming traffic is always the Homepage and also the most expensive page to place your ad.
In those cases, other pages with good traffic can be pinpointed by using https://ahrefs.com/ or similar tools.
So understanding where the traffic is the strongest is the most important step, once that is dealt with you can decide what kind of ads should be strategically added.
You can opt to choice from the following ads strategies
Banner link (HTML)
Full Page takeover
Keeping Track of affiliate KPI’s
The key indicators like clicks, impressions, sales, CTR, etc are tracked for each affiliate. The stats for each KPI is noted down each day/week/month and compared with the previous day/week/month
This would make it easier to track down any performance fluctuations with the brands and even easier to fix the fluctuations. This can be also used to measure the effectiveness of a campaign as well.
Keeping a close ear to the market by monitoring the competitors and understanding what they are doing, what offers they are using to attract more leads, and also monitoring the affiliate forums, and social media platforms.
This ensures two things
The brand can stand out in the ever-evolving market.
You can update your knowledge by observing the competitors